Meditate with neurofeedback, see how your body responds.

THU 15




THU 15



THU 15








Building a long-lasting meditation practice, for data driven millennials. Incorporates neurofeedback devices for real-time brainwave & heartbeat feedback (theoretically, since this is a bootcamp project).

Spoilers: Millennials like personalized recommendations which competitors like Muse or Mendi miss!

BrainStation Capstone Project

Duration: 10 weeks

Individual Thesis

UX Researcher & Designer

Project Manager

User Tester

be ng


Meditation has proven to be as effective as medication in alleviating anxiety, demonstrating a significant 20% reduction in symptoms. However, despite these findings, a discouraging trend persists.

Two-thirds of individuals who start meditation discontinue

the practice before it can solidify into a routine.


on your


the problem

Designed by one millennial meditator to another, Being is an app designed to help our generation internalize the benefits of their meditation. With easy to find tracks and access to the world’s greatest teachers,

our goal is to make meditation accessible and easy to pursue!

iOS & Android compatible, with handpicked meditations.

the solution

discovering the problem space

I first began meditating in college to manage stress. Following the cultural zeitgeist, I dove headfirst into Buddhism - and from 2017 to 2023, I visited:

Toronto’s Zen Buddhist Temple

Perth’s Sati Saraniya Hermitage for Buddhist nuns

A 10-day Vipassana Retreat

Several Silence Retreats with Art of Living

Tokyo Meditation Meetup & Kamakura Walking Meditations

Along the way, I earned how to sink into calming states of meditation inbetween the chattering thoughts. But I still felt like a beginner, and a consistent schedule evaded me.

Toronto Zen Buddhist Temple

Seven years f


How might we help beginner millennials create a meditation habit to see longterm benefits?

secondary research

the grounding question

You can increase your attention

span by meditating for only

4 days.

Centers for Disease Control

Science Direct

Business of Apps

58% of users drop

the top-grossing meditation app

after 350 days.

only 5.2%

of Americans have a sustained daily practice.

and it seemed

like I wasn’t alone...


primary research

chosen theme

I conducted user interviews to understand millennial’s behaviours, motivations, and pain points around meditation. Each interview was conducted for 30-45 minutes. 

Conversations with millennial meditators.

Feedback Loop

pain point



Millennial (27-42 y.o.)



Has experienced

challenges in keeping

a daily practice

“I like seeing long-term gains but it would have to be through little ways that are digestible. Even if it wasn’t a streak, like Google Fit.”

"The benefit isn’t always obvious. I also run a lot and as soon as I stop, my mood changes and everything gets worse. With meditation, it’s more subtle."

"I don’t know about the scientifically observable effects of meditation, but I’d love to know more about that."

The absence of a rewarding feedback loop, akin to workout progress, calendars, or streaks, contributed to a decline in motivation and consistency.

The need for tangible, positive feedback emerged as a crucial factor in building and sustaining a meditation habit.

all themes








To establish a consistent meditation routine to manage her anxiety and mood

Adaeze has finished her last client

call for the day. She has a mural

she wants to plan out but feels burned

out. She searches for a guided meditation.

“This client... she’s great but she talks

so much in every meeting, this

time we went 40 minutes over.

I’m so tired.

What’s a good vibe...”

She sees Hitomi Mochizuki’s Youtube channel (her favourite spiritual influencer) but she can’t find any meditations that are long enough. Plus, her body feels stiff. She needs a yoga and meditation combo.

“Oof, girl I love you but your meditations

are 5 minutes. Wish you did some full guided

ones instead of just explaining your tactic.

My shoulders are so cramped, need some yoga too.”

Yoga with Adriene, Yoga with Bird, Sadhguru, Sri Sri Ravi Shankar, Calm, Zen Meditation, Ocean Wave ASMR... Adaeze gets sucked into the search and loses 15 minutes just searching for what she wants.

“I’m already tired... can’t someone

recommend something good.

I’m getting more anxious looking for

something to relax, kinda ironic.”

Adaeze selects ‘Relaxing Zen Music 24/7’. The soundscape is what she wanted but it took too long to find. She does a series of Sun Salutations before meditating. Her practices are too infrequent so her mind is very chatty.

Adaeze finishes her meditation and

journals what she felt during the practice. Her mind is calmer and she has a list of things to take on, but she feels bad for not doing meditation regularly.

“Just vibe girl... just vibe, stop thinking about

that client and the slides she wants you to do.

Man, I wish the recession would just stop.

Can’t control things. I’m so chatty...

why do I only meditate when I’m SOS.”

“Imagine if I did this every day, I’d be

a keener. I can’t really tell what changes

except that I get clearer. I want to make this a habit but I don’t know if it’ll make a big difference.”

Uncertainty about how meditation specifically benefits her leaves her unmotivated to prioritize the practice

Connect Adaeze to a quiz

that asks about length of meditation, type,

voice/teacher preference, and yoga/qi gon/tai chi inclusion

Direct Adaeze to algorithmically

generated recommendations based on her preferences and

past browsing histoy

Allow Adaeze to favourite tracks or add them to a playlist so they’re easy to find the next time she needs a meditation

Show Adaeze a calendar of her meditations, and her mindfulness minutes. Include a congratulations showing the benefits every time she hits 120 minutes.

Optional: EEG/ECG feedback with purchase of the Being neurofeedback device

Adaeze Bejide




AE Motion Designer




Toronto, ON







With newfound insights, I crafted a persona...

I crafted a persona and a user experience map grounded in both primary and secondary research. Adaeze, our persona, now serves as the focal point for all my design choices moving ahead. Whenever I needed to distance myself and reassess my ideas, I turned to Adaeze.

As a fellow novice meditator, she remains a steady reminder of the millennials I am serving in my problem space.


experience map

Difficulty maintaining a routine due to the unpredictable nature of her work

Lack of motivation to continue meditation without a clear understanding of benefits

Struggles with balancing professional growth and personal well-being


Adaeze meditates here and there, whenever her schedule allows or when she’s particularly stressed

She goes to yoga classes every Friday, and there is a light meditation at the end of each class.



To establish a consistent meditation routine to manage her anxiety and mood

To find specific and tangible ways in which meditation can benefit her life and work as a creative professional

Motivation and understanding of the direct impact meditation can have on her mood and creative work

Clear guidance on how to incorporate meditation into her dynamic schedule




AE Motion Designer




Toronto, ON







Adaeze Bejide Ibrahim

Adaeze is a second-generation immigrant from Lagos. She finds herself happily embedded in Kensington Market and works as an After Effects motion designer.

Adaeze struggles to manage her moods with the challenges of living as a creative in Toronto. Since starting to meditate, Adaeze finds that her anxiety goes down - but with her flexible schedule and inconsistent clients, she finds it hard to maintain a routine.

Meditation has been falling from her priorities. Even though she knows that meditation is good for her, she doesn’t know how, or specifically in what way, so she doesn’t feel motivated to continue.

“When I meditate, I feel better. But I can’t keep it up as a habit, I don’t feel motivated enough. I don’t get what it actually does, why does it work?

With the chosen theme Feedback Loop, and our persona Adaeze in mind, it was time to understand what she would want from this app. Behaviors, goals, frustrations, and desired gleaned from primary research informed the creation of 31 user stories that were categorized into 5 epics:

Epic 2: Biometric Data & Rewards was chosen because it best demonstrates the need to see clear feedback post-meditation.

Instead of seeing complex scientific data such as alpha/gamma brainwaves, millennials say that they would rather know how much stress they’ve reduced, or how much more focused they’ve become.

Now that the constraints are established...

user stories & epics

from user stories into tasks

epic 1
calendar &



epic 4


epic 5

education &


epic 2
biometric data & rewards

epic 3

& social engagement

I want to

So that

I want to

So that

I am driven by individualized, scientific proof to improve my mental health

see a graph on how I've decreased stress and rumination

As a young


I'm inspired by the proof of meditation

see a graph on how I've increased relaxation or focus

To see a graph with decreased heart rate

With these, a task flow was created


chosen user stories

To see a graph with increased mental focus

with recommended meditations



Adaeze completes meditation

with calendar feedback
& biofeedback if device enabled

with journals from previous meditations & biofeedback

under Featured

Being device calibrates

exploration sketches


brain/mind state and heart rate shown in clear graphs


too many areas for eye to land on


larger graph with more brain stats

snack insights into what brain waves mean


still may be too much information


stats summary at the top of page

streak notification


heart chart might not be noticeable with its reduced height

For each screen of the task flow, three exploration sketches were designed to ideate possible solutions for the app. The purpose of sketching is to iterate on paper before any time is spent on wireframes. This helps catch what works and what doesn’t, quickly.

quite cluttered!

how could I make it easier for my users to see what improved through their meditation?

solution sketches

wireframe v.1

before user testing

This is the Biometric Feedback screen that appears after a meditation. Let’s see how this evolved!

Since the exploration sketches were too crowded, the Biorhythm & Journal have been divided into two screens with a navigation tab.

In this iteration, the brain metrics were separated from the heart rate. This follows into the hi-fi with three final subscreens for Biometric Feedback.

After converting the sketches into lo-fi wireframes, I received the feedback through user testing that having two screens was still too busy.

this is from the third round of wireframes!

this was arrived at after two rounds of user testing

wireframe v.3

after user testing

From sketches to design...

Case study : feedback screens

all solution sketches to lofi v.1


product designer / joan chung